01Person
I build things that make businesses feel more established online.
Most of what I do sits between design and engineering: websites and digital experiences, branding, content, video, AI-assisted creative production, and the systems behind them. I do the thinking and the making, so nothing gets lost between the two.
02Practice
What I build
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Fast, considered sites that say what you do and make it easy to get in touch.
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Booking flows, dashboards and internal tools, shaped around how you actually work.
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Marks, type, colour and the rules that keep them consistent wherever you show up.
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Social media that sounds like you: posts, captions and a plan you can keep up.
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Reels, product films and brand stories, edited for how people really watch.
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AI-generated images, video and copy, directed by a person and held to the same standard.
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One point of view across everything, so the pieces look like they belong together.
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Getting the work in front of the right people, then checking what actually worked.
03Studio
PFX Creative
Most businesses hire these four things separately, then spend their time keeping them in step. PFX treats them as one job.
We build websites, identities, content and digital experiences for businesses that want a stronger presence online.
04Method
How I work
No templates. Every job starts with your business, not a layout.
Think
I learn the business first: who it serves, how it sells, what’s in the way.
Design
Structure, words and visuals get worked out together, not one after the other.
Build
Code and content come together, so what you approve is what goes live.
Refine
Real use shows what’s missing. I keep going until it holds up.
05Work
Currently building
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This page Identity, type, code Live
This isn’t a portfolio yet, and it won’t pretend to be one. Client work goes here once it’s properly documented. Until then, ask me and I’ll send what’s relevant to you.
06Contact
Better than you look online?
Send a message. A half-formed idea is enough to start.
Pinakin Desai
Founder & Creative Technologist
PFX Creative
Mumbai based — Operating worldwide
+91 9988221448 pfx.pinakin@gmail.com